Can an artist be commercially active ?
maandag 2 oktober 2023
Can an artist be commercially active ?

Thats a question I have asked myself multiple times. And the answer is actually very simple. Read my thoughts on this below.


Commercial success can provide me, as an artist, with a stable source of income. And that stable source of income is essential for several reasons, as it plays a crucial role in life. We all need to pay for our basic necessities like food, a house, clothing, and healthcare.  As an artist I also need to pay for my art-studio, insurance, heating, canvas, paint, because these are all necessary to be able to create my art. And that money has to come from somewhere. Preferably from that stable source of income.


Besides that, a stable income fosters economic independence, allowing me to make choices and decisions without being reliant on others. It leads to a greater sense of autonomy and control over my artistic route. It delivers me artistic freedom. With that financial income, I can experiment with new ideas, collaborate with other artists, and invest in my creative process without worrying about financial constraints. So financial stability supports me in my artistic endeavors, allowing me to focus on my creative work without the constant pressure of financial insecurity.


Successful commercial artists have the potential to reach a wide audience and influence popular culture. They can use their platform to address important social, cultural, or political issues and make a positive impact on society. How wonderful would that be that I could have a positive impact on society ?


It is however important to note that there should be a balance between artistic integrity and flat commerce. Personally I prioritize my art's purity above blatant commercialization. So you will not find my art on coffee mugs, t-shirts or other everyday objects. Being commercially active for me is taking part in art-shows, having limited multiples available activities that are very closely linked to being a pure artist and not to Disneyfying my work.


So Yes, an artist should be commercially active.


However, as I prefer to create obviously, it would be ideal to find a long term partner that can handle the commercial aspect for me. Working with a gallery would allow me to focus on my creative process while the gallery takes care of the business and marketing aspects of my career. If you are a gallerist, Id love to invite you to my studio for coffee, cake and a good talk about your and my vision. And maybe well hit it off and start a long-term, mutually beneficial partnership. Feel free to contact me.


It's a new dawn, it's a new day, it's a new life ... and I'm feeling good
vrijdag 19 augustus 2022
It's a new dawn, it's a new day, it's a new life ... and I'm feeling good

Welcome to the new me!


Time distracts everyone, including me as an artist. In the past 10 years - that have flown by - I have embarked on countless different projects. Driven to learn, I experimented whole-hearted with jewellery, crockery, tiles, small statues, clothing, linocuts, ... It was a beautiful adventure, but the time had come for a new self-conscious choice. 


My passion and creativity has remained.  But right now, it's time for more focus. Time for the basics of life. From now on, painting only. 

Time for pure Art! 


Welcome to my new website. Hope you enjoy it!

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